The real estate market is cooling which for many people will
mean less money for their homes after more time to sell them. Staging
professionals aim to change that trend for agents who know the advantage of
this service for their listings. Homes that have been staged have been known to
sell three times faster, on average, than homes that haven't been staged and
they bring up to 15% above the asking price on an average home. Unlike interior
decorating and re-design, the staging process prepares a home for sale--it
involves depersonalizing it and broadening the appeal to buyers by maximizing
space and lifestyle selling.
Staging professionals have specialized training to assist
the home seller and real estate agent. They provide a service that benefits
this industry through their understanding of the marketplace. Home staging is a
topic of great interest to the television fan of design shows such as
"Designed to sell." Homeowners can see the results from the staging
process--multiple offers that are above the asking price within days of an open
house, for example. They can also see that major renovations needing lots of
time and money are not required to get top dollar on a property.
According to Don
McClain EZ House Buyers the reality of real estate is that most homes are
not ready for a competitive market. Every day the agents must tell the sellers
the news that their home needs work in order to get the best price they have
come to expect in places like Calgary. Reluctance to be frank with the seller
can result in lower offers and longer times on the market which is not the best
scenario for the listing agent or the seller. Stagers have the experience to
diplomatically guide sellers in the preparation of their homes for today's
discerning buyer.
The media are helping to get the message across with design
shows specifically geared toward selling the home. Recent surveys asked people
how much they would spend to get their house ready for buyers. More than 50%
would spend up to $2000; over 30% would go as high as $5000 to sell their home
quickly and for more return on their investment. Even the highest producing
agent will agree that this kind of investment is cheaper than a price reduction
that can send a message of desperation to sell. But the money must be used
wisely to get the biggest bang for the buck. Do agents always know which
colours sell a house and which don't? Or the best furniture layout that creates
an impression of space in even the smallest living area or master bedroom? Or
how to turn the worst house on the block into the best one offered to the buyer
in the shortest amount of time? The answers may surprise many.
And those vacant houses they sell 84% faster if they have
been properly furnished and showcased to sell the lifestyle desired by the
potential new owner. A stager who is professionally certified and trained to
make the house more attractive to the buyers can do this transformation in less
than three days for a minimal investment. Stagers do not renovate, decorate or
design a house but help agents and sellers to create a strategy for selling the
house. They have a proven colour palette to work from that has major appeal to
buyers. They can provide economical furnishing and accessory rentals to show
spaces in a new way. They can provide the homeowners with options that make the
house look good, better and even best depending on the budget, timelines and
the desire of the home seller.
EZ House Buyers suggests agents to take advantage of seminars that demonstrate
the effect of a home prepared for the buyer. These sessions can provide tips
and tricks for agents to use on their own as well as criteria for choosing a
staging professional as part of an integrated real estate sales support team.
The stager is hired directly by the homeowner and is presented to them as a
resource for getting the best price in the shortest amount of time. This
referral can add value to an agent's services since the seller feels that their
listing is receiving the full service treatment. In addition, the listing gets
a great look as well as exposure on another national website for properties for
sale. The home seller feels taken care of while not taking more of a busy
agent's time.
Staging, or preparing a home for the market, works--and
works well. It is another part of the top selling agent's marketing tool kit.
Consider having your sellers speak with a professional stager for one for your
listings. It is a marketing advantage you need because your competition is
already doing it! Staging is the answer for getting the price sellers want from
a home in Canada right now.
Don McClain is an experienced realtor operating EZ House Buyers for the cause
of helping to sell house of prospective seller. And relieve the seller from
formalities took place during selling a home. EZ House Buyers are
competent to sell home with changing situation. And ensure house seller to have
a feasible price of their house.
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